'Likify' enables people to 'Like' real world products on Facebook through QR-code.

• New tool Likify generates QR Barcodes that enable customers to 'Like' real world products on Facebook.
• First succesful integration in Nike Running Belgium campaign.

Imagine.

You're strolling down the street and your eye is caught by a beautiful poster announcing the upcoming concert of your favorite band. You've just finished a great book or read an interesting article in the newspaper. You notice your dream car driving by or you just bought that long-awaited new pair of sneakers.

You want to share your opinion about all these real-life objects & events with your friends... but you can't... because they're offline...

Not anymore. Boondoggle LifeLabs launches Likify, a unique tool that enables you to 'Like' real world stuff on Facebook by using a simple QR code. A whole new way of bringing Facebook out into the real world. .

How does it work?

• Generate your unique QR code on likify.net.
• Likify will link that code to the Facebook Fan Page of the product, event or campaign you want to promote.
• Place this QR code on your product or promotional material.
• By scanning your QR code, anyone will be able to 'Like' or 'Share' your product, event, campaign,… on their Facebook Wall.
• Everytime anyone scans your QR code it is tracked (number of views & Facebook Likes, physical location, ... )

Nike Belgium first to implement Likify into new running campaign.
In their latest 'Take Antwerp' campaign, Nike Belux integrated 7 different QR codes on 7 different campaign posters. Each poster visualizes another 'city run' in the city of Antwerp. Scanning the QR code on a poster makes the customer automatically Like and Share this specific run on his or her Facebook wall.